Selling a book collection

Selling a book collection

Concept and designing a product proposal for an editorial collection, encompassing the entire creative process.

Client

Ab initio editorial

Services

UX design, Product design, Editorial design

Industries

Editorial

Date

August 2023

AB initio editorial
AB initio editorial
AB initio editorial

This project begins with choosing a theme to create a book collection. Later on, the challenge we faced was developing a promotion and sales plan for the collection. One of the main objectives of this project was to seek to broaden access to classic texts and disseminate research work on the classics. The project proposes the creation of a first collection that explores the scientific advances that have shaped our understanding of the world, with an innovative and fresh approach that aims to expand the horizons of science and share valuable knowledge. As a project, the creation of this publishing label is focused on providing the public with a unique view of the classical tradition by publishing a collection, while also intending to give recognition to emerging scientists and their contributions in each area of specialization.

Project Lifecycle I. Project Initiation Firstly, the vision and scope of the collection were defined. Objectives, specific topics to address, and specialized authors in each field of study were identified. I also conducted a market analysis and examined trends in scientific dissemination and Western classical tradition to ensure the collection's relevance and appeal. II. Project Planning At this stage, I developed a detailed plan that includes the collection's structure, activity schedule, necessary resources, and budget. In addition, I defined promotion and dissemination strategies to reach our target audience: university students and academics interested in the themes of our collection. III. Project Execution I carried out the selection and editing of the texts, as well as the illustrations of the content. Then, I worked on the design of covers and their presentation. Promotion and dissemination actions were also planned, along with partnerships with renowned institutions or authors to enrich the collection. IV. Monitoring and Control During the project's execution, progress is monitored, deadlines are tracked, and the budget is controlled. The quality of each book and necessary corrective actions are reviewed. The impact of promotional actions and dissemination is evaluated to adjust strategies based on the results obtained. V. Project Closure Finally, the collection's production and its launch to the market are planned. Each achievement will be evaluated, and after the post-sale stage, we aim to continue contact with readers to receive their feedback. Thus, with the experience gained at the end of the project, I will seek to explore new opportunities for improvement and growth.

This portfolio is not just a collection of projects but a reflection of my journey in pushing the boundaries of what design can achieve. It embodies my belief that great design is born from a careful blend of art, science, and empathy, and it is with this philosophy that I approach every challenge.

This portfolio is not just a collection of projects but a reflection of my journey in pushing the boundaries of what design can achieve. It embodies my belief that great design is born from a careful blend of art, science, and empathy, and it is with this philosophy that I approach every challenge.

This portfolio is not just a collection of projects but a reflection of my journey in pushing the boundaries of what design can achieve. It embodies my belief that great design is born from a careful blend of art, science, and empathy, and it is with this philosophy that I approach every challenge.